Benfield Motors
Diddly-squat

Thought I was dead clever when I wrote this

Benfield Motors were offering 'no interest' on used cars for the first time. So we gave them diddly-squat and removed all the interesting things from their usual TV spots - like cars, people and music. We removed the lifestyle photography and chatty headlines from their usual press ads. And we asked the VO to sound disinterested for radio - all whilst sticking to brand guidelines of course.