The first all-electric Porsche sports car was never going to have an ordinary launch.

So we lit up London’s Southbank with a high-voltage spectacle to introduce the Taycan to the UK. At the heart of it was a hair-tingling abstract film I created, with incredible sound design that brought the car’s electric performance and iconic Porsche DNA to life.

Porsche: Soul, Electrified ‍

 
 
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EY Shapes