Spicy food is bigger than ever with Gen Z, but people still reach for milk to cool down. Turns out Sprite does the job just as well.
Working with sonic strategist Steve Keller, we created the world’s first audio chairs designed to trick the brain into thinking spicy food is even spicier. Then we put Sprite to the test. A zany idea that picked up a decent few awards in 2026.
🏆 Gold + Silver ADDY / Silver + Bronze Drum Awards / Platinum MUSE / Platinum + Gold Hermes / Shortlist Cannes Lions, DMA & Shorty
