Sprite, Hot Seats

Sprite cools you down just as much as milk. To prove it, we hacked people’s brains to create the hottest experience ever, including working with sonic strategist, Steve Keller, to make the world’s first audio chairs designed to trick the brain into thinking that spicy food is even spicier. Then we put Sprite to the ultimate test. It won a good few awards, too.

Won 8 awards including 2 x Cannes shortlists