Sprite: Hot Seats

Sprite cools you down just as much as milk. Working with sonic strategist, Steve Keller, we made the world’s first audio chairs designed to trick the brain into thinking that spicy food is even spicier. Then we put Sprite to the test. A zany idea that picked up a few awards.

AWARDS: Silver (innovation) + Bronze (experience Drum Awards / Gold (sound) + Silver (ambient) ADDY / Platinum (audio storytelling) MUSE / Platinum (audio original) Hermes / Gold (immersive experience) Hermes / Shortlist at Cannes Lions, DMA & Shorty