2 x 2025 DMA Golds, 1 x Silver, 1 x Bronze // 3 x Cannes Lions 2025 Shortlist // 2 x Drum Awards 2025 Shortlist

The most personally invested I’ve been in any piece of work.

I grew up on free school meals. Some of my family still do. There’s stigma attached to it. Businesses overlook people like us, but luckily the EY Foundation is on a mission to right that wrong. Government stats show people like us perform 17% better in the workplace - we graft harder, show more resilience, more creativity. Why? Because ‘We’ve never had anything handed to us on a plate’

This is a raw celebration of a ‘Hard Working Class’.

Directed by the excellent Nicholas Jack Davies.

Case Study Film for Cannes

90 sec version