EY Foundation: We’ve never had anything handed to us on a plate
I grew up on free school meals and there’s a stigma attached it. Our job was to get big businesses to stop ignoring and start hiring kids from low-income backgrounds. But this wasn’t a story about pity. This was a raw celebration of a hard working class.
Directed by the excellent Nicholas Jack Davies.
2 x DMA Golds, 1 x Silver, 1 x Bronze // 3 x Cannes Lions Shortlist // 2 x Drum Awards Shortlist
The case study
90 sec version
We pushed hard to get some OOH, but there was barely enough budget to make the film
