Daddies Sauce: Daddies Favourite

Daddies Favourite sauce belongs in the condiments hall of fame. Despite that, 10 people on one creative floor didn’t know if it was still around or not. So I wrote a nostalgic, heart-felt campaign with a nod to Dads’ “favourite” things - using my dad (who’d not long died), as the inspiration for the first ad. Written many, many bacon sarnies ago but I still love it.