Daddies Sauce
Daddies Favourite

The first thing I ever wrote in an ad agency.

Daddies Favourite sauce sits alongside Heinz Tomato Ketchup and Colman’s Mustard in the British condiments hall of fame. Despite its heritage, 10 people on one creative floor couldn’t confirm if it was still around or not. So I decided to write a nostalgic, heart-felt campaign with a nod to Dads’ “favourite” things - using my dad, who died not long before, as the inspiration for the first ad. Written many, many bacon sarnies ago.