Daddies Sauce
Daddies Favourite

The first thing I ever wrote in an ad agency.

Daddies Favourite sauce belongs in the condiments hall of fame. Despite that, 10 people on one creative floor didn’t know if it was still around or not. So I wrote a nostalgic, heart-felt campaign with a nod to Dads’ “favourite” things - using my dad (who’d not long died), as the inspiration for the first ad. Written many, many bacon sarnies ago but I still love it.