Coca-Cola: Team Spirit
Selling booze is way different to pop. So when Coke started selling it in a can, they asked us for a PDF to warn its people about the rules. But we created Team Spirit instead - a global, behaviour-change platform that made being responsible feel a bit more punk. We presented it to Coke CEO James Quincy, it opened up tons of revenue streams for Ogilvy, and we took 12 Coke people on a five-day ‘learning trip’ to the home of Jack Daniel’s in Tennessee.
The Beermat Manifesto
We rewrote the roles on responsible marketing and put them on a beermat.
The Beermat Manifesto Episodes: one 60-second episode per rule.
Camp Jack: We took twelve Coke people to the home of Jack Daniel’s to learn about Team Spirit and responsible marketing
Music: ‘Village Mentality’ by TV Death.
I saw this band playing in a sweaty Newcastle basement and loved them and this track.