The Coca-Cola Company, Team Spirit

Selling booze is way different to pop, so we had to make sure Coke’s top marketing people knew that. Coke only asked us for a PDF to warn its people about all the hefty rules that come with it, but we created Team Spirit instead - a global, behaviour-change platform that’s still going strong three years later. An idea that we presented to Coke CEO James Quincy, opened up revenue streams for Ogilvy, and blagged us a five-day trip to Nashville and the home of Jack Daniel’s in Tennessee.