The Coca-Cola Company
Team Spirit

A global, behaviour change platform we created when Coke started selling alcohol in cans. Selling booze is different to pop, so we had to make sure Coke’s top marketers knew that. Coke only asked us for a PDF, but we created Team Spirit instead - an idea that’s still going strong two years later and it even blagged us a five-day ‘learning trip’ to the home of Jack Daniel’s in Tennessee.