Solace Women’s Aid
Make it stop
2 Golds, 1 Bronze, Grand Prix Top 3 at DMA Awards 2021
Many women and children (like my sister) who leave abusive relationships suffer from PTSD with horrific memories looping over and over in their heads. When Solace Women’s Aid desperately needed funds over Christmas, our idea was to mimic that PTSD feeling for viewers, making them feel a heightened discomfort on purpose. Only they could make it stop whenever they wanted, unlike the victims.
#MakeItStop was SOLACE Women’s Aid’s biggest fundraiser to date.
“Simple and powerful - an idea!”
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Watch the case study
We supported the film with press, OOH, Tube cards and social by deliberately planting a festive song in the reader’s head before the rug pull.
