Solace Women’s Aid, Make it stop
Many women and children who leave abusive relationships suffer from PTSD. The memories don’t fade, but play on a loop. When Solace Women’s Aid needed urgent funding over Christmas, we built our idea around that truth - making viewers feel a version of that repetition and uncomfortable on purpose. The difference being they could make it stop whenever they wanted, unlike the victims.
2 Golds, 1 Bronze, Grand Prix Top 3 at DMA Awards 2021
“Simple and powerful - an idea!”
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The case study
